CRM: New Name, Old School Philosophy.

It is well known that to win a new customer takes much more work than to obtain repeat purcahses from current customers.

What is CRM? Customer relationship management (CRM) is a business philosophy to value your customers. It is a business philosophy focusing on the needs and wants of the customer and ensuring all the personnel are working together in marketing, selling and servicing accordingly. CRM uses technology to track and monitor the relationship between the business and its customers effectively. CRM is a fancy term established to sum up this process.

CRM is not a computer programme nor is it some new type of technology. It is however, ensuring that your business is customer focussed, meeting the needs of your customers and improving customer service. CRM technology (a sophisticated customer database, with loads of features) helps you remember your customer's personal information and consequently deal with each customer like you are a small business. Building rapore with each customer.

There are a few off the shelf contact management programmes that can help you quickly and effectively create a simple CRM system. For example, ACT is a programme that allows you many features and that you can personalise to some degree. There a sales management sections that can help you track the progress of your sales leads. With the help of a consultant you can set-up your database and have it running according to your current systems within a week without the unsightly bills associated with complex CRM programmes.

For further information regarding how Open Marketing Opportunities can help your business set-up a simplified CRM system that does not involve big dollars for complicated systems, email or phone 02 9454 7794.

E-mail: info@openmarketing.com.au